![]() The table below shows the cumulative number of blocked elements of content and functionality for each site by ad blocker. We then visited some popular news and lifestyle sites. ![]() We loaded four of the most popular ad blockers one at a time, on a Windows laptop running Google Chrome: We chose AdBlock Plus, UBlock Origin, AdGuard and Ghostery. To see the performance of ad blockers, we did a small test. ![]() In this post, I will specifically address websites and the impact ad blockers have, not just with advertising, but with other web services. But there’s a lot of different ad block software and options out there to choose from and that poses the question, “do all ad blockers offer the same capabilities and levels of protection?” They don't and here are some of the critical differences.There are two main areas where ad blockers function: search-based advertising and website advertising. At Adtoniq, we fundamentally respect and understand why people use ad blockers. In previous blog postings, I have discussed the power of permission-based advertising: by merely giving ad block users choices, without touching their ad blocker, to see or not see advertisements, has a dramatically positive impact on their behavior.
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